Firefly Park

Frisco, TX

(Featured Project)

Brand Strategy /

Brand Identity /

Naming & Copywriting /

Environmental Design


Located in the increasingly popular Texas city of Frisco, Firefly Park represents a once-in-a-lifetime development opportunity for our client. From a large park featuring beautiful light shows & a massive outdoor amphitheater, to 5-star hotels, dining & entertainment districts, office space, residential offerings and upscale retail, Firefly Park is truly meant to be an exciting, connected and immersive destination for all. Inspired by the concept of feeling transported by wonder into another world, we helped Firefly Park weave together all the different facets of its brand into a singular, vibrant and exciting vision of the future.