The Mav

Tampa, FL

Brand Strategy /

Brand Identity /

Naming & Copywriting /

Environmental Design


As our client’s first project in the Tampa market, The Mav was designed to make a splash in the ultra-premium Channelside District. Adjacent to Water Street, the main artery of Channelside’s elite community feel, The Mav leans into the same luxurious quality but with a more competitive and contemporary offering. With a lavish, new money feel, dramatic layouts and elegant graphic elements, the brand positions The Mav as the new center of gravity in Tampa’s most desirable neighborhood.