Aster Park

McKinney, TX

Brand Strategy /

Brand Identity /

Naming & Copywriting /

Environmental Design


Nestled close to the historic town of McKinney, Aster Park embraces elegance and sweet charm to offer a place where classic Texas roots grow up to be modern and refined. Inspired by the simple pleasures of a worn-in pair of jeans and wide-open skies, the brand leans into friendly sophistication to offer hearth seekers a place they can call home for decades to come.