Brand Strategy /
Brand Identity /
Naming & Copywriting /
Environmental Design
A historic gem on the doorstep of Chicago’s Lincoln Park, the Belden-Stratford underwent a beautifully meticulous restoration, transforming from a forgotten remnant to a renewed icon of luxurious urban living. Taking inspiration from the building’s Beaux Arts stylings, history of concierge hospitality, and Lincoln Park’s unique residential feel, the brand introduces a new era for this Chicago landmark, one that offers the rare opportunity to experience the golden age in modern, cosmopolitan style.
